Partners

Sponsor Integration Portal

Status
COMING SOON

Sponsor Challenge Flow

Sponsor
LEGO
Sets parameters
Funds rewards
Goals Engine
Tailors
Creates personalized
challenges per user
Users
Engage
Unique challenges
matched to behavior

Sponsors set parameters and fund rewards. Goals creates personalized challenges. Users never see generic campaigns.

Documentation

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Purpose

The Partner Portal enables brands and sponsors to engage users through the Goals ecosystem without directly creating challenges or interactions. Sponsors define parameters (target demographics, behavioral profiles, reward budgets) and the Goals engine generates personalized challenges tailored to each individual user.

How It Works

1. Sponsor Configuration

Brand sets campaign parameters: target user profiles, challenge types, reward pools, duration, and success metrics.

2. Engine Processing

Goals analyzes user behavioral fingerprints and generates unique challenges matched to each individual's patterns and capabilities.

3. User Engagement

Users receive personalized challenges that feel organic - not generic marketing campaigns. Completion earns sponsored rewards.

4. Analytics & Reporting

Sponsors receive aggregate insights on campaign performance without accessing individual user data.

Sponsor Capabilities

Funded Challenges

Allocate reward budgets that distribute across personalized user challenges.

Direct Challenges

Issue specific branded challenges for product launches or events.

Audience Targeting

Define behavioral profiles without accessing individual user data.

Reward Integration

Connect branded rewards, discounts, or exclusive content to challenges.

Example: LEGO Campaign

Sponsor: LEGO
Campaign: Builder's Challenge
Target: Users with high CREATIVE + TACTICAL badges
Budget: $50,000 reward pool
Goals generates for User A:
"Complete 3 creative questlines in 7 days"
Goals generates for User B:
"Maintain a 14-day streak with tactical focus"

Same sponsor, same budget, completely different challenges tailored to each user's behavioral fingerprint.

Privacy Architecture

Sponsors never access individual user data. They define parameters; the Goals engine handles personalization. All reporting is aggregated and anonymized. Users can opt out of sponsored challenges without affecting core functionality.